Singapore User Experience Development in Digital Marketing

Posted on June 1st, 2017

Acing Digital Marketing

In a time when everything is transforming towards being digital, establishing a firm online presence is massively important to maintain relevance and keep up with the trend. The basic set of digital marketing initiatives such as setting up social media account, developing mobile app, and creating websites is a good way to start building an online presence.
It is undeniably desirable to have a successful digital marketing. The benefits can come in many diverse ways such as making your business marketing more cost-effective, providing a direct and straightforward way to track response rate, generating higher revenue from online sales, giving boost to brand reputation, and heightening the brand competitiveness.

It's Not All About the Quantity

Digital marketing can be a tricky practice, though. To be successful and hopefully rank high on the Google search engine result, Search Engine Optimization (SEO) marketing is usually employed. The goal of SEO is to make stuffs easier for both the audience and the search engine robots. Therefore, it generally focuses on making useful content that is relevant to the keywords that users may key in. However, in recent updates, more sophisticated technology is used to encourage digital marketers to pay attention to the user experience as well.

Zooming on User Experience

A great UX is one that put the users’ needs first. There are various different ways to do this, for example: writing high quality content that will benefit the readers, using recorded data to personalize browsing experience, and many others. Usability aspect should also not be ignored as it is essential in helping people have an enjoyable experience. In return for the effort, an excellent UX will make a good impression on people, resulting in organic sharing and positive word-of-mouth.

UX in the Local Context of Singapore

The Singapore User Experience scene is a lively and thriving one. As businesses are increasingly informed of the importance of UX, companies focusing in the field and freelancers are on high demand. A UX agency can provide their service to handle stuffs ranging from the initial UX research and evaluation, designing and developing the website and mobile, to helping the brand makes a mark in the digital scene.

In Singapore, where the start-up culture is hot and growing fast, a good UX is not just an addition to a good product. Research and planning of websites and apps are very important. Designing a good UX and having a clear workflow can help a lot in figuring out a product’s goal, the message it wants to convey, target audiences, and coming up with a sustainable scheme for business operation.

Checking Out Digital Marketing

Posted on May 31st, 2017

Digital Marketing: What's In It

We are shifting towards the digital era in lightning-speed, that's an undeniable fact . As days go by, people are becoming inseparable with their mobile devices, consuming more and more digital content whenever and wherever they are. It is also an observable phenomenon that there are much less traditional media being produced and consumed nowadays as compared to a few years ago. Publications such as newspaper, magazine, and even television production are taken over by the digital media. People are now more eager to enjoy digital contents as they is faster, more accessible, and up to date.

As the popularity of traditional media has remarkably dimmed, business and enterprise who wish to stay relevant should build a strong online digital presence. The future customers will be the ones who have grown up with internet and mobile devices. Thus, it makes just the perfect sense to dive into digital marketing which can be done by utilizing website, blog, online content (e.g.: video), and social media marketing (e.g.: Facebook, Instagram, Twitter), among many others.

The Advantages of Digital Marketing

Besides gearing up to prepare for the future changes in the media industry, digital marketing can also benefit your business in many other ways:

1. Cost Saving
In traditional marketing, a lot of budget should be allocated to advertise in prints and TV. Sometimes, marketing personnel are also recruited for direct marketing like face-to-face sales and cold calls. In digital marketing, however, little resource is needed and wide audience can be reached which makes it more cost-effective.

2. Direct Tracking

You may print brochures, give coupons, and advertise on various media. Nevertheless, the results are often difficult to be evaluated and in the end, it is not guaranteed if all the spending is worth it. This is the opposite in digital marketing. Response, views, and engagement rates are easily tracked for marketing campaigns. Equipped with these insights, it becomes easier to identify what works and what doesn’t in the campaign and seek room for improvements.

3. Higher Revenues

Websites, mobile applications, and social medias offer the possibility for businesses to include Calls-To-Action into their pages. Buttons and features such as sign up, download, add to cart, subscribe, call now, and many more can be used to converse traffic from digital channels into revenues. As online transaction is increasingly common and safe nowadays, customers are keen to make purchases through digital platforms, citing its convenience.

4. Uplift Brand Reputation

Digital marketing channels such as social media usually allow users to leave comments and review. If a business has a strong online presence and reliability, it will cultivate the customers’ trust and loyalty. Positive word-of-mouth can also rapidly spread online, with one user informing many others.

5. Heighten Brand Competitiveness
Last but certainly not least, digital marketing also makes it possible for smaller businesses to compete with the larger ones. Unlike traditional marketing that requires big budget, smaller businesses can afford digital marketing which does not need much resource. Leveling on the same ground in the digital space, they get the chance to attract their own share of target market. In digital marketing, it is the idea and execution that matter.

Brief Article About User Experience, SEO, and Mobile App

Posted on May 25th, 2017

The Definitions: User Experience, SEO, and Mobile App

User Experience (UX) is the overall experience people feel when they are using your product such website content. SEO stands for Search Engine Optimization which utilizes high quality content in order to drive traffic to your website. Mobile App is the application software developed purposefully to run on mobile devices, such as smartphones and tablets. At a glance, there seems to be no connection between these three words. But let’s dig further into their functions.

The Perfect Combo for Search Engine Success: UX and SEO

To make your website easily noticed by your target market, it is best for it to appear high on the google search ranking list when users key in relevant keywords. While SEO deals more with keywords and links for the site to appear on relevant result pages, UX plays a role in making sure people have pleasant experience which results in organic sharing and distribution. When they are used together, UX and SEO works to optimize your product.

The Business Promotion Tool: Mobile App

It is undeniably useful to have a website whereby people can browse and get more information about you. However, in this fast-paced and dynamic world, mobile app development will bring numerous benefits for your business which can't be obtained from just website. First, it gives extra value to your product by making it more accessible to customers no matter where they are. Having a mobile app also increases your brand’s visibility and build a stronger brand name. Apart from that, mobile can serve as a more direct and effective way to engage with your customers. By maintaining communication, you can better retain customers’ trust. Finally, mobile app helps to boost your sales if trust is gained. Repeat purchasing is a high possibility. In addition, by utilizing technology in the operations, workload and other cost can be reduced and profit increases.

Here are some resources about UX, SEO, and Mobile app development if you want to explore more about How User Experience Affects SEO and Advantages of Having Mobile Apps in Your Business!

Factors of User Experience (UX) in Designing Mobile App

Posted on May 24th, 2017

The Lasting Popularity of Mobile App
Mobile app is becoming a part of our daily life, we dare say that everyone’s mobile phone must have at least one app installed. Findings from the newest researches show that desktop browsing rate has been declining. Meanwhile, the use of mobile app is rising fast. Better in terms of accessibility and practicality, more people are now eager to download the mobile app of the business or website they frequent. Many factors can affect their willingness, such as the app size, privacy issues, social login, and push notifications, to name a few. However, on top of them all is the user experience (UX). A quality UX will attract people to use the app again, while mobile app with poor UX will soon have users abandoning and eventually deleting it.
Designing User Experience (UX) in Mobile App
UX design for mobile app shouldn't be treated the same as a regular website UX. One example of the distinction between them is in the screen sizes. Here are some tips that can be implemented to create a great mobile app experience:
1. Simple Navigation: The biggest challenge in designing UX for mobile is the limited screen size. Unlike website that can have extensive menu bar, doing the same for mobile will use up a lot of screen space. Therefore, mobile navigation should be easy to discover and made sure that it only includes the most essential functions.
2. Usability: In general, elements in the app should be designed so that users can reach their goal easily. A special feature of mobile device is that people often use it one handed. To improve on user experience, it is important to place main navigation buttons within the reach of the user’s thumb. Required gestures and action outcomes should also be consistent across the app.
3. Minimal Effort: Mobile apps that are easy to use are often rated highly. It is principal for mobile app to reduce the effort needed from users. One way to do this is by providing search filters to help users quickly find what they are looking for. Another way is by personalizing the experience of each user by learning their behavior when using the app. For example, giving suggestions based on past buying pattern or pick-up point.
4. User Interface: People typically don’t have much free time when they decide to use mobile app. Thus, minimal design with only the essential elements is recommended to deal with users’ reduced attention span. In this case, negative space is useful to improve readability and bring focus on certain contents.

Creating a great UX for mobile app should always be a user-centered design. In addition, paying attention to mobile-specific features is also important. A great mobile app would be one that combines both usability and simplicity.

Android or iOS: Where to Build App First

Posted on May 22nd, 2017

Mobile App Development Platforms

The question of whether you should start developing for Android or iOS first always arises if you are planning to develop mobile app for your business, or if you are a developer yourself.
Although the mobile app development industry is dynamic and fast paced, it doesn’t necessarily mean that you have to rush and attempt to simultaneously build mobile app for both platforms. Indeed, it is often more sensible to choose one to start from. It is favorable to do so because in the mobile app development process, a lot of tweaking and fixing are required, which makes it simpler to achieve the desired app experience on one platform first. Now, we can discuss the deciding factors to determine which platform to start work on first.
Starting Point - Android or iOS

Of course, it’s not an easy task to directly make a decision and pick a platform. Nor it is a wise solution to simply toss a coin and give in to the result. Thus, here we list down some factors that might be considered in choosing the right platform:
  • Target market: Android represents the largest global market share, with substantially more users in Asia and many other developing countries. So, if you are targeting that demographic, then android app development will be more appropriate. On the other side, while iOS have less user, they tend to have higher income and education, as well as higher engagement rate. It comes down to whether you want to achieve breadth or depth.
  • Purpose: Are you going to include in-app purchase or direct charge for your app? If that is the case, then it might be preferable to start on iOS app development. Data from past researches shows that iOS users are more inclined to make in-app purchase and generate more revenue than Android. But it doesn’t mean that you should not consider Android at all. As a matter of fact, if you wish to have more control over the hardware and software of your app, Android might be better as it allows more freedom in elements customization
  • Cost: Speaking in general, the costs of building app for Android and iOS are similar. However, difference in the cost will occur when you need to design for more number of devices that use Android. At the same time, however, it also means that you can reach wider audience.

After all, choosing the right platform to develop your first mobile app depends a lot on the purpose and goal you want to achieve. However, due to demographics, cost, and engagement, many developers usually start with the iOS platform first. One of the most prominent example for this case is Instagram, which was launched on iOS 2 years before it was made available for Android platform.

Hope this helps! :D

Mobile app development in singapore: brings business to online platform

Posted on May 18th, 2017

What's Hot About Mobile App Development
Mobile app development is this the process whereby application software is developed specifically for mobile devices. Usually, mobile app can be accessed through devices such as smartphone and tablet. Apart from those that are already installed in the devices (and sometimes can’t be uninstalled), you can also download additional apps from the online app store. From a report in 2017, it is mentioned that the Apple has more than 3 million apps in its mobile app ecosystem. It is a really huge number. Games like Pokemon Go, online ride hailing platforms, and online food ordering have all been a big hit. As technology and smart devices are becoming more affordable and readily accessible to people worldwide, mobile app development is a rapidly growing field. Designers and developers are often contacted by businesses and enterprises to work on mobile app development.

Benefits of Having A Mobile App
People often assume that only big companies need to have their own mobile app. And that, in fact, is not true. Even small and medium enterprises can benefit from having a mobile app and stay in the front-line of their industry, here’s why:
• Increase your visibility. People are on their phone a lot, and imagine the exposure gained if the app icon of your business is there. By just being there, you are able to cross your customers’ mind, increasing the chance for them to think of your service when they need something in particular. Sometimes it can also be spontaneous. For example, ordering pizza after noticing the application.
• Improve customer engagement. Having a mobile app means that customers can easily reach you wherever they are. Transactions can be done in just a few clicks and moreover, consistent service and procedures are applied so that satisfying interaction is more guaranteed.
• Cultivate customers loyalty. Mobile app development helps you to connect directly and meaningfully with your customers. It is also possible to provide additional value for your customers by creating a loyalty program, app-only promotions, and extra privilages. When customers have a good experience, chances are they will use the app again.

How To Create A Mobile App
Consider to create a mobile app for your business, but have no idea where to begin? We have written a post on how to create an app without programming which may help! Or, the easier alternative is to hire digital experts who specialize in mobile app development. Mobile app developers can assist you in creating a mobile app, handling the app design to suit your needs. The prices will usually vary depending on the complexity and the platforms supported. Therefore, it is good to have an idea of what functions you need for the app and its purpose.

Mobile App Development in Singapore  —  Grab: Car, Taxi, Bike Booking App
An example of a very successful and popular mobile app is Grab. Using the app which is downloadable from both android and iOS app store, users can easily use it to book transportation in few simple steps. First, location detection is activated to determine the pick up point accurately. The address can also be typed manually. Users are then prompted to key in their destination and their preferred mode of transportation (car, taxi, bike). After confirming the booking, users are able to track their driver’s progress while on the way, and get notification when it arrives.
The app is popular as it offers more convenience compared to the traditional taxi. Users don’t need to make a call to book with Grab, and the app makes it impossible to misheard pick-up or destination point. The app is also more effective and transparent as it directly indicates how much will the journey cost. In addition, Grab also give their customer extra value by frequently giving promo code that users can use in the mobile app. They also give various kind of discount. For example, $5 of on weekdays, and so on. This serves as incentive to attract customers.

Major Sputnik

A Blog about Singapore mobile app development, user experience (UX), user interface (UI), and digital marketing